Services
We create research that is sturdy enough to stand on. You can stress test it, argue with it, take it from the field into a boardroom and back out again, and trust that it will not fall apart.
WHAT MAKES US DIFFERENT
Research infrastructure you own
Your investment doesn’t evaporate when the project ends. We deliver infrastructure: answers, direction, and assets that compound in value. We deliver:
- Traceable findings
- Extensible research datasets with full transparency and documentation for future analysis
- Multi-format deliverables designed for different audiences
- Thought-leadership development and external publication support
- Participant-facing artifacts that validate and give back to research communities
- Insights built for implementation
WHAT WE CAN DO TOGETHER
Plan research:
When you know something needs to be understood but maybe not how to frame the right question.
A client once needed to co-create a product family with real users and that only works when participants trust you. So we designed the study backward from that moment. The longitudinal phase was data collection and relationship-building in one: texts and calls instead of sterile check-in surveys, and a single friendly point of contact. By the time we arrived at participants’ homes, we weren’t researchers but friends and they were collaborators.
Conduct research:
When it’s time to go find out.
In India, we discovered that a state’s relationship to language told us more about technology adoption than any industry report. So we sat in internet cafes, haggled for phones in local markets, and staked out the print shops where people fill out government forms. The framework came later. First, we had to be there.
Analyze research:
When you have the data but not a defensible interpretation.
For a casino impact study, we had interviews with dozens of residents and survey data from hundreds more. The trends weren’t obvious until we combined the significant effects, k-means clustering results, coded interview data, and observational mapping. The quant provided the scaffold that the qual was able to complete.
Disseminate research:
When the findings need to reach people who weren’t in the room.
A study on how large accounting firms adopt technology was designed to produce four deliverables: a strategic report for leadership, a detailed dataset the product team could query for years, an outline for future thought leadership pieces, and a reflective report back to the participants who helped shape the research. Four audiences, four artifacts, one study.
Evaluate research:
When you need to know if it’s working.
A product was being built by the design, engineering, marketing teams working in parallel, each optimizing their piece. We developed an evaluation approach that tested the whole: real users, guided missions, and systematic tracking of where the seams showed.
Design from research:
When data needs to become something.
Years of resilience research in Bangkok eventually became a serious game called Arcadia. It’s a serious game now used to ground policy discussions in Thailand, and it was recognized by the Association of Professional Futurists for participatory futures, experiential futures, and systems thinking.
Sophisticated Research.
Nuanced results.
617-807-0047
yuri@yzdesignworks.com